Last updated: 14 November 2026

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Billy Smith Ltd is responsible for the personal information covered by this policy. We are registered in England and Wales under company number 12415688.

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Registered office: 20–22 Wenlock Road, London, N1 7GU.
Email: billy@smithbilly.com

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Information we collect

When you contact us, book a meeting or make a purchase, we may collect your name, contact details, organisation, correspondence, booking information and order details. We also collect technical information needed to operate and protect the website, such as your IP address and browser details. Additional information about website use may be collected through cookies, as explained in our Cookies Policy.

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How we use your information

We use personal information:

• To respond to general enquiries and manage our business, relying on our legitimate interests in communicating with customers and running our services.

• To arrange and deliver services, bookings or purchases, where necessary to fulfil a contract or take steps you request before entering one.

• To maintain records and meet legal obligations.

• To protect the website and prevent misuse, relying on our legitimate interests in maintaining security.

• For optional activities requiring your consent, where you have given it.

If you do not provide information needed for an enquiry, booking or order, we may be unable to complete it.

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Sharing and protecting information

We use service providers including Wix for website hosting and forms, and Microsoft for communications and meeting bookings. Where relevant, information may also be shared with payment providers, delivery providers, professional advisers or authorities where legally required.

We use appropriate technical and organisational measures to protect personal information.

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How long we keep information

We retain information according to the purpose for which it was collected. We consider whether an enquiry remains active, whether we have an ongoing customer relationship, and any accounting, legal or dispute-related requirements. Information is deleted or anonymised when no longer needed.

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Your rights

Depending on the circumstances, you can request access to, correction or deletion of your information, restriction of its use, or transfer of certain information to another organisation.

You can object to processing based on legitimate interests, and you can always object to direct marketing.

Where we rely on consent, you can withdraw it at any time without affecting earlier lawful processing.

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To exercise your rights or raise a concern, email billy@smithbilly.com. You can also complain to the Information Commissioner’s Office at ico.org.uk.

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We may update this policy and will show the latest revision date above.